Demonstrations, Nationwide, 1991-1994

Drawings 1991-1992

Matuschka began the series "Beauty Out of Damage" with a series of drawings which would later became photographs; many which became posters. From 1991 through 1994 these images brought greater attention to the breast cancer epidemic via demonstrations, wheatpasting, TV programs and publications.

In 1991, while undergoing chemotherapy for breast cancer, Matuschka joined W.H.A.M!, a direct action group in NYC, to form The Breast Cancer Action Movement (BAM)! in an effort to bring greater awareness to the ‘breast cancer epidemic’. She designed a series of breast cancer posters for the group which included many photographic self-portraits. W.H.A.M! distributed these posters nationally and eventually one caught the attention of The New York Times photo editors. On August 15th, 1993, Matuschka’s self portrait, entitled Beauty out of Damage was published on the cover of their Sunday Magazine.

This controversial choice for their cover, infuriated many, but sparked debate about the treatment, awareness, and depiction of breast cancer throughout the world.

This historical publishing decision made headline news and ended an era of silence, shame, and concealment for millions of women all over the world.

W.H.A.M.!, a New York City activist organization was instrumental in helping launch the breast cancer movement of the early 90s. Ironically, none of their enormous efforts to create awareness for breast cancer can be found in the few books that detailed their work regarding Pro Choice and reproductive freedom.

Download the W.H.A.M! Article

Download the NY Times Article

Social Justice & Political Engagement

Matuschka's posters were used in many grass root demonstrations, rallies, and protests to bring greater awareness to the 'silent epidemic' throughout the 90s.